NZ On Air's 2024 Where Are The Audiences research shows the year-on-year growth of global media platforms' audiences in New Zealand appears to be slowing, while the decline for local platforms may be stabilising.
The 2024 research, conducted by Glasshouse Consulting, surveyed 1,408 people aged over 15 years throughout the country from April 10 to May 13 about the media they used 'yesterday'.
*The survey has a margin of error of +/- 2.6%.
Some key observations this year include:
- Global video sharing platforms reach 64% of New Zealanders each day
- YouTube is the most popular global video sharing site
- Instagram continues to grow in NZ, driven by the 40-59s
- Local TV (both linear and on demand) reaches 60% of New Zealanders daily
- TVNZ 1 remains the most popular TV channel, and TVNZ + the most popular local On demand platform
- SVOD reaches 56% - slightly down on a year ago
- Netflix’s use has declined this year from 42% to 38%
- 49% of New Zealanders stream music each day
- Spotify is tops for streaming reaching 35%
- 46% listen to radio daily
- Newstalk ZB has pipped RNZ National in daily reach (8% vs 7%)
- TVNZ News and Stuff are the most popular news sources, with TVNZ the most trusted.
Read the full report below.
There is also a summary infographic below as a download and a number of individual infographics available as pngs which are available to be used with credit to NZ On Air. Please request these by contacting communications@nzonair.govt.nz
