Some key observations this year include:
- Global video sharing platforms reach 64% of New Zealanders each day
- YouTube is the most popular global video sharing site
- Instagram continues to grow in NZ, driven by the 40-59s
- Local TV (both linear and on demand) reaches 60% of New Zealanders daily
- TVNZ 1 remains the most popular TV channel, and TVNZ + the most popular local On demand platform
- SVOD reaches 56% - slightly down on a year ago
- Netflix’s use has declined this year from 42% to 38%
- 49% of New Zealanders stream music each day
- Spotify is tops for streaming reaching 35%
- 46% listen to radio daily
- Newstalk ZB has pipped RNZ National in daily reach (8% vs 7%)
- TVNZ News and Stuff are the most popular news sources, with TVNZ the most trusted.
Read the full report below.
There is also a summary infographic below as a download and a number of individual infographics available as pngs which are available to be used with credit to NZ On Air. Please request these by contacting communications@nzonair.govt.nz
