Some key observations this year are:
- All digital media continue to grow – there’s now a clear gap between audiences watching online video and SVOD, and those watching linear TV.
- 68% use online video daily, 57% SVOD, 50% linear TV and 50% music streaming
- On demand viewing shows the strongest audience growth of any media – largely driven by growth in TVNZ + - which is the fastest growing of any of the sites, channels and stations in this survey. (27% daily reach)
- The most popular media options for New Zealand audiences are YouTube (for video) (44%), Netflix (42%), Facebook (for video) (36%), TVNZ 1 (34%) and Spotify (33%).
- Linear TV no longer attracts the biggest audience during the traditional peak time of 6pm-10.30pm.
- Time spent using various media has also shifted – New Zealanders now spend more time using digital media than traditional media.
- The digital growth trend has now spread to the older age ranges in this survey.
- Gaming use has declined – but this may have been off a COVID-generated peak.
- Stuff is the most widely used news site while TVNZ remains the most trusted news source.
