Overview
The way New Zealanders consume media continues to change, although the pace of change is slowing, and traditional broadcast media still leads the pack, just.
The latest Where Are The Audiences? report produced by Glasshouse Consulting for NZ On Air compares weekly and daily media use across a range of platforms, providing a single source of objective media information. The 2018 report compares data with 2016 and 2014. Glasshouse Consulting surveyed over 1400 people aged over 15 for the research.
The survey asked respondents about their behaviour "yesterday". It has a margin of error of +/-2.6%.
Key findings
- Weekly audiences for traditional broadcast media are stable, and continue to deliver the biggest audiences
- But the gap to online video and SVOD is closing
- The weekly reach of SVOD has nearly doubled since 2016 – now reaching more than 6 in 10 people.
- Weekly reach of physical music formats continues to decline (by 13%) while the rise of Spotify continues, now reaching one in three New Zealanders each week.
- On a daily basis linear TV has declined – driven by a fall in Sky TV penetration (Free-to-air actually grew 9%.)
- Daily more people view videos on sites like YouTube and Facebook than read a newspaper
- On Demand viewing is stable but there’s growing use of this as a content source as opposed to catch up viewing.
- New Zealanders still spend the most time each day on traditional broadcast media – 2 ½ hrs watching linear TV, 1 ½ hr listening to radio, compared to 62 minutes on SVOD.
- There’s significant behaviour difference between under 40s and over 45s but the generation gap is closing as older New Zealanders adopt new tech.
Download the full report and infographics below.
