This report looks at the performance of Making Tracks funded songs since Making Tracks began in 2011.
It also provides some analysis of the artists we have funded and the impact their songs have had on airplay charts.
The Making Tracks music funding scheme is now four years old. Every year, we do a count of the number of times Making Tracks-funded songs have played, both on air and online, giving us a raw measure of broadcast “mileage” achieved via the Making Tracks scheme.
This report gives a gauge of audience reached and from a financial point of view, value for money. We use it to review trends and spot strengths and weaknesses.
We have also for the first time analysed: how many projects have been funded; how many artists have been funded; how many projects have been funded per artist; and the impact of the Making Tracks scheme on the local radio airplay charts.
Read the full report below. For an infographic snapshot of the findings see below.