Overview
Latest results from the two year old Making Tracks music funding scheme show that local music is finding bigger audiences across a diverse range of media. We’ve reviewed what happened to completed songs and videos funded in the 2012-2013 financial year and made a comparison to the first year of the scheme.
Making Tracks was launched in July 2011 following a review of how NZ On Air targeted its music funding. After the first Making Tracks year, in mid-2012, we commissioned a review of the scheme. This report provides an update after two years showing the performance of funded songs and videos is improving year on year.
Key findings
As at 31 August 2013, Making Tracks songs and videos were played on radio, on music television and online 8.8 million times, with streaming accounting for 8.7 million of that figure. Based on initial trends NZ On Air expects those songs to be played at least as many times again in the coming year.
Across the two years of the Making Tracks scheme 330 different artists or groups received funding support. Of those 167 or 51% were new artists, meaning "first time funded".