New Zealand audiences will be able to easily identify taxpayer-funded journalism, with a new logo for the Public Interest Journalism Fund/Te Puna Whakatongarewa, designed to clearly identify funded content, journalists and platforms.
Established in February with a $55m government allocation to NZ On Air, the fund aims to support at-risk public interest journalism, meeting local, regional and national audience needs.
The new Public Interest Journalism logo incorporates the familiar NZ On Air ‘swoosh’ with three distinct lines, representing the three pillars of the Public Interest Journalism fund – Projects, Roles and Industry development. The logo is available in te reo Māori and English.
The Public Interest Journalism logo will be seen across a wide variety of mediums, from print, to video, to industry training initiatives.
“It is important New Zealanders know what their taxpayer dollars have funded – especially in the fourth estate, which is so vital to democracy,” said NZ On Air Head of Journalism Raewyn Rasch.
“The signposting offers important transparency and across the broad spectrum of mediums, the logo will also help audiences understand the volume and variety of journalism made possible by this fund,” she continued.
The Public Interest Journalism logo pack and accreditation guidelines (which form part of the contract for funding) are available on our website here.
