We will once again be running our assessment of HEIHEI video content proposals over two funding rounds in 2020. First, we will be inviting applicants to submit short pitch documents to our July round (28 May deadline). Shortlisted pitches will then be invited to submit full proposals to our September round (6 August deadline).
Please read the full round information for funding applicants - HEIHEI content here.
Here are this year’s content priorities for HEIHEI, to help guide your pitch.
HEIHEI Content Priorities:
- 7-to-9: content that skews towards the older end of the HEIHEI demographic.
- Video-based content.
- Factual: Premier factual 'edutainment' series that promote STEM subjects in fun and engaging ways.
- Animation and Scripted Live-Action – noisy, complex themes with well-developed characters and relationships.
- Cultural diversity and reflecting tamariki in Aotearoa is an underlying tone.
Please note:
- We are not commissioning any audio-only content or games in this funding round. This funding round is for video-based content for HEIHEI.
- Children’s applications for platforms other than HEIHEI only need to submit an application to the September round. You will need to have the support of that platform confirmed when you submit your full application in September.
Important dates:
30 April 2020, 4pm - Funding round opens for two-page pitches for content for HEIHEI.
28 May 2020, 4pm - Deadline for two-page pitches. Round closes.
16 July 2020 - Shortlist confirmed, all applicants notified.
6 August 2020, 4pm - Deadline for shortlisted HEIHEI applicants to submit full proposals AND deadline for children's applications for platforms other than HEIHEI.
30 September 2020 - Decisions confirmed, applicants notified. This date may be extended at NZ On Air's sole discretion.