The Platform Initiative was part of the Government media sector support package announced on 23 April 2020 to help media severely impacted by COVID-19 and is intended to provide immediate and urgent support for the media sector.
NZ On Air received a $16.5 million top up so that we could reduce the required platform contributions by 80% (formerly known as the broadcast licence fee) for new local content for the 2020/2021 financial year. This provided cost relief to the sector as well as ensuring that New Zealanders continued to have access to new and high-quality New Zealand content.
To be eligible for the Platform Initiative you needed to demonstrate that your organisation had been economically or socially impacted by COVID-19 and that you had taken reasonable efforts to mitigate the impact of COVID-19 on your business. The Ministry for Culture and Heritage (MCH) assessed eligibility for the Platform Initiative.
All funding applications were required to reflect the full amount of the usual platform contribution so we could determine the 80% reduction where applicable. The deduction was applied to funded projects, subject to the platform having their eligibility approved, when funding decisions were announced.
Please read the full Platform Initiative information, eligibility criteria and application process here.