New Zealanders are changing the way they consume media, and NZ On Air's latest Annual Report highlights how this is driving change in the way the funding agency approaches funding local content.
The challenge is to create world-class, engaging content that gets attention from clearly targeted audiences. Increasingly viewers want their TV shows on demand, at a time that suits them. Local viewing figures for the top 25 NZ On Air-funded programmes last year were strong, the large television viewing numbers further bolstered by on-demand viewing.
Meanwhile music audiences are increasingly dispersed. Radio remains the most common way to hear music, but the growing plethora of content streaming and downloading platforms, is driving NZ On Air's push to get NZ music everywhere the listeners are.
NZ On Air also supports digital-only content such as web series, websites and apps through the pioneering Digital Media Fund. Community broadcasting has also been receiving help from NZ On Air to cross the digital divide.
NZ On Air's Annual Report 2012/13 has just been released, after tabling in Parliament by the Minister of Broadcasting, Craig Foss.
"Through skilful investment we have been able to keep doing what we have always done well - supporting local content that engages, stimulates and satisfies intended audiences. But in addition we are looking for and supporting more great online content - because increasingly this where is the audiences are," said Jane Wrightson CEO of NZ On Air.
For full details read the NZ On Air Annual Report 2012/13.