Our investment principles and drivers

The fundamental principles of public media include:

• enhancing the culture of Aotearoa New Zealand
• expanding the variety and inclusivity of local content accessible to New Zealanders
• guaranteeing that content is easily accessible
• strengthening social cohesion
• promoting well-informed discussions.

Cultural Value

We will prioritise songs and stories that:

• contribute to Te Pae Tata our rautaki Māori
• support a range of voices and experiences, including those from varying ages, races, ethnicities, abilities, genders, religions, cultures, and sexual orientations
• effectively communicate captivating social, cultural, political, or historical aspects of Aotearoa New Zealand
• have strong appeal to audiences who are currently underserved with local content
• demonstrate the key creative team has a deep understanding and connection to the stories and songs they wish to create.

Balance

We will continue to balance investment in content intended for both general and priority audiences, however, our primary focus is on public media content that highlights aspects of Aotearoa New Zealand that are less frequently covered in local media.

Risk

We will adopt a generous approach towards creative risk-taking and innovation in funded content while exercising caution when it comes to business risk.

Competition

We will support a range of content and creators, both to encourage multiple views and voices, and to encourage competition for the best ideas.

Value for money

We will use efficient processes and focus on cost-effective content with a reasonable shelf-life that attracts audiences of an appropriate size.

No duplication

We will invest in content and entities that add diversity to content already available and which the market alone cannot support.

Leverage

We will invest in content and entities that attract third-party investment (for market validation and to help offset the cost to the taxpayer).

Furthermore, we will strive to leverage other aspects of our mahi, such as opportunities to fund content that brings together local screen and music goals, and partner with other funding agencies where possible.

Capability

We will give preference to content, creators and entities that are run or supported by capable partners. This approach enables efficient monitoring while maintaining robust accountability for public funds with minimal red tape.

It is unlikely that investment support will be extended to unsupported start-ups.

Fairness

We will require accurate, reliable information from all applicants to ensure fair and good decision-making in a contestable environment.