As a public media funding agency, we work with the creative community and media platforms to deliver quality public media for Aotearoa New Zealand’s audiences. This content is world-class and is often also enjoyed by global audiences, creating weightless export revenue.
Our primary function is to make sure New Zealand stories, songs and perspectives are created, found and enjoyed by New Zealand audiences. Established under the Broadcasting Act 1989, we exist to 'reflect and develop New Zealand identity and culture'.
We do this by managing and distributing public funds to content creators, service providers and platforms, and hold relationships across the media landscape.
While our legislated remit is clearly cultural, our impacts include strong economic benefits. Funding quality local content contributes to the viability of local platforms and creates work for local people in the production, music and game development sectors. Increasingly we are seeing international finance attached to local productions that both elevates budgets and expand audience reach beyond our shores. Productions and games sold internationally also bring in export revenue, and international co-productions create additional spend in our economy.
